Kylie Jenner has never been a stranger to controversy. Whether people love her or can’t stand her, she’s always front and center in the public eye, largely thanks to her massively successful family and her own growing empire. Over the years, Kylie has transformed herself from reality TV star to a full-blown business mogul, launching ventures like Kylie Cosmetics and Kylie Skin. More recently, she’s turned her focus to fashion with her clothing brand, Khy. However, her latest promotional campaign for Khy sparked a heated debate online when she appeared in a video wearing a bold outfit and made a comment that didn’t sit well with everyone. As always, Kylie managed to split the internet, with fans and critics weighing in on whether she had crossed the line or was just being her usual playful self.
In the now-viral video, Kylie is seen wearing a red latex gown that hugs her figure and features a deep plunging neckline. While the dress is part of her latest Khy collection, it wasn’t the outfit itself that drew all the attention. During a Q&A session filmed by a member of her team, Kylie casually said that she would wear the dress to “pick up [her] kids from school.” The comment immediately raised eyebrows, with many people taking to social media to express their disapproval. At 27 years old, Kylie is a mother of two young children—Stormi, 7, and Aire, 3—whom she shares with her ex-boyfriend, rapper Travis Scott. While Kylie may have made the remark in jest, some people were quick to criticize her for suggesting that a skin-tight latex dress could be appropriate school-run attire.
In the video, Kylie seemed unbothered by the potential backlash as she discussed how confident the dress made her feel. “My favorite thing about this collection is probably the way that it makes me feel,” she explained. “It’s our sexiest collection yet. We have the best latex, and the reason I fell in love with the Poster Girl dresses is because I love how thin and comfortable their latex is, so it makes me happy.” She didn’t stop there. She went on to say, “I would wear this outfit to the clurb. I would wear this outfit to pick up my kids from school. I would wear this outfit to take business meetings. I feel very snatched in this outfit.” While some found her comments amusing, others weren’t laughing.
The reaction was swift and divided. Some of her followers rushed to defend her, insisting that people were taking her comments too seriously. One fan wrote, “You guys do NOT know Kylie’s humor. She can be VERY unserious,” suggesting that Kylie was clearly joking and that people needed to lighten up. However, not everyone agreed. Critics slammed Kylie for what they saw as yet another example of her being out of touch. One comment read, “She ain’t picking up kids in that shit. Stop it.” Another added, “Kylie’s obsession to be sultry is so aggravating.” For many, the idea that she would even suggest wearing such a revealing dress to pick up her children seemed inappropriate and tone-deaf.
Despite the backlash, Kylie continued to move forward with her fashion line promotion. Just last week, she posted a series of photos on Instagram showcasing more pieces from her latest collection. The new designs are part of her collaboration with POSTER GIRL, a fashion label known for its edgy, body-hugging pieces. Kylie’s partnership with POSTER GIRL seems to be another step in her effort to establish Khy as a leading brand in the world of sexy, bold fashion. And as usual, she’s using her massive social media following and public persona to get the word out.
In addition to launching her latest fashion line, Kylie has been busy in other areas of her life as well. She was recently spotted with her boyfriend, actor Timothée Chalamet, at the BNP Paribas Open tennis tournament. While Timothée appeared engrossed in the match, Kylie took a moment to kiss him, a move that was captured by cameras and quickly made its way onto social media. Their relationship continues to be a hot topic, adding more fuel to the constant media attention surrounding Kylie’s personal and professional life.
Earlier this month, Kylie also dropped her second fragrance, Cosmic 2.0. The perfume received plenty of buzz, not just for its scent but also because of its uniquely shaped bottle. Fans and critics alike commented on its design, with some loving it and others finding it strange. Regardless of public opinion, Kylie once again proved she knows how to keep her name trending and her businesses thriving.
No matter what people say about her, Kylie Jenner has shown time and again that she understands how to leverage her influence to promote her ventures. Whether she’s launching a new product, attending high-profile events with her boyfriend, or posting provocative videos, she keeps herself and her brands in the spotlight. Her comment about wearing a latex dress to pick up her kids may have ruffled some feathers, but it also brought attention to her newest fashion line—a smart move in the world of marketing. So, what do you think about Kylie’s latest controversy? Was she just having fun, or did she cross the line? Share your thoughts in the comments below.
